Any discussion on social media will have ‘good content' thrown in, as though everyone knows what that means.
But what if your company has special needs – like attracting viewers in another language? What if you need websites in multiple countries, linking to Swiss banks, and you need to find a small tech-savvy cohort of contributors who don't their list of ‘gifts' to end up on Wikipedia? WordPress may not solve all of your problems, but it can help with content. (The extradition treaties are in your court.)
Easy and Customizable
WordPress is one of the easiest and customizable content management systems (CMS) available today. The once blogging platform has now turned into an incredibly powerful web development tool, used for all different types businesses and content. What makes it so incredible is the ability to add plugins to suit the need of your website.
WordPress has over 20,000 plugins. Here are some of our top picks:
- WordPress SEO by Yoast – Makes SEO things like instering ‘tags' and ‘metadata' an easy process – so that people can find and read your content.
- Contact Form 7 – Keeps out spammers while encouraging genuine connectors with a contact form.
- JetPack – Highly popular for its grammar and spell-check, social media sharing, and visitor analytics.
- Gravity Forms – Email marketing made automatic, with auto-responses for contact form fillouts, ebook and whitepaper download requests.
- MailChimp – Goes beyond Gravity Forms to automating email campaigns after people have requested ebooks and whitepapers.
- Global Translator + WP Translate – These 2 plugins would allow you to run a bilingual blog (French wines vs. Napa Valley), a forum discussion in Chinese, or marketing partners in India to read the web copy in their own language.
Responsive Web Design for Mobile Viewers
Getting a website is a start, but no content discussion is complete without a nod to mobile phone users, who need to see web pages on small screens. In May 2013, Internet Retailer showed the three-way split for online retail: 52% on desktop computers, 34% on smartphones, and less than 15% on tablets. Between 2010 and 2013, smartphone shot up by over 380%, and mobile sales accounts for over 10% of all web sales ($56 billion).
One of WordPress' best features is responsive web design. Like that pre-movie message (“this film has been formatted to fit your screen”), it allows viewers to see the same website on a variety of different screen sizes. But be warned, not all WordPress website or themes are responsive.
The Power of Change
You also don't have to worry about coding or programming, or irrevocable postings with WordPress as your CMS system. You can go in at any time and change the post, web content, photos – or even the template for a new look. If your lively customers want to comment on your posted articles, bully you into giveaway drawings, and demand clever tips on the Word of the Day – WordPress lets them.
[Note: if you're confused on the difference between WordPress.org and WordPress.com, the essential differences are that (a) WordPress.org and its plugins and customization are free, (b) WordPress.com allows for free website hosting with the ‘strings' of very limited themes and plugins allowed and (c) extra costs on WordPress.com for extra storage, VideoPress for your videos, and getting rid of ads. It's the difference between control over your own site, and being told what you can and can't do.]
With WordPress.org, you wouldn't have to outsource every change – they make it easy for people to change things themselves. However, if all of this sounds intriguing but overwhelming, there's help at hand.