Improving the quality of your local SEO doesn't have to be an insurmountable hurdle you'll never get over. In fact, a few simple tasks can be carried out that will get you on the right track, or at least until the next Google algorithm change!
Let's take a look at a short list of 7 handy tips that will definitely improve your local SEO, and in so doing, more than likely help with your local rankings as well.
7 Tips to improve your local SEO!
Be sure and use local keywords – You will have a tough time ranking for local search terms if you aren't sure what they are for your business and niche. Good keyword research is a matter of delving deeply into the keywords the market is searching with, the words your competitors is using, and selecting words that lead to outcomes you would like. This will take some time and thought, but it's better done at the start than having to retool later.
Have consistent business information – You'll need to be sure your critical business info, known as NAP (name address and phone numbers) as well as any other important information is the same over all your web and social sites.
Local directories – Be sure to claim any listings you find on local directories, whether you actually created them or not. Spend some time to optimize them to line up with all the rest of yours.
Use Google+ Local pages – Take full advantage of the Google+ local page, and you'll discover this is a terrific way to engage with people, post content, and respond to reviews and questions in a social way.
Acquire reviews – Getting reviews concerning your products and services is crucial to your local rankings. The social proof alone, along with the citations (links) to your site are invaluable.
Get a mobile version of your site – The world is going mobile, and since half of all web searches are done on mobile and 95 percent of mobile users have searched for a local business on their smartphone, creating a mobile version of your site is flat-out necessary.
Don't neglect your social media profiles – Make an effort to update your social media profiles to mirror the same information you want displayed for all your other listings. People do discover you on these, and they're also listed in search quite often!