November 18, 2014
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Congratulations! You’ve decided to take your business online, now it’s time to get about some marketing. We’re assuming that you’ve got the basics: a website with your own URL, not built on anyone else’s platform (i.e. Blogger, Wix, etc). You want to own your business, not have it exist at the whim of someone else….

June 15, 2014
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Find Local Map

Improving the quality of your local SEO doesn’t have to be an insurmountable hurdle you’ll never get over. In fact, a few simple tasks can be carried out that will get you on the right track, or at least until the next Google algorithm change! Let’s take a look at a short list of 7…

February 15, 2014
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ILN Enterprises Video Marketing

You’ve heard all the statistics why your business needs to have a presence on YouTube, but perhaps you are unsure as to the best way to actually make that happen in a consistent, meaningful way. Creating an effective video marketing strategy takes some thought and care. It’s not merely a matter of slapping up the…

December 3, 2013
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ILN Enterprises Email

Tips to Ensure Your Emails Get Read Practically nothing is more discouraging than spending lots of time and energy writing emails no one opens. What’s more, it can also be downright unprofitable! A few percentage points more in your email open rates could mean a lot more profit. Industry averages for email marketinbg vary widely,…

September 11, 2013
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Last Friday (September 6), I spoke at the Coffee Connection networking session, sponsored by the San Leandro Chamber of Commerce and headed by Jan Woycheshin.  My topic was “Cutting Through The Confusion – Three Steps to Grow Your Business Online” Coincidentally, a Coffee Connection event is the same event as it was  in 2011 when…

May 23, 2011
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Facebook. Microsoft. Google. Three of the titans of tech have formed their alliances and are battling for attention online. Back in October 2010, Facebook and Bing (Microsoft owned) announced a working relationship that started to integrate Facebook Likes into the Bing search results pages. You might have seen that people you know from Facebook have…

March 2, 2011
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Here’s recent video from Fox News that shows how the small town of Lakewood Ranch, Florida has been transformed with Microsoft Tags, one of the 2D barcode standards that are out there: Watch the latest video at video.foxnews.com Although 2D bar codes have been around for a very long time, their use has been limited…

January 17, 2011
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Today, I gave a presentation to the Hayward Business Network about how they could get a free website from Google to promote their businesses.  It was well-received, and I’m glad that a lot of the information was useful for the business owners there. Ironically, I forgot to put the press release link here on the…