July 29, 2015
ILN Enterprises Good Bad Reputation

Due to the popularity of web searches and the increased profile of Yelp and other “Review” type websites, your online reputation is now the keystone to all other digital representations your business can have.  It is the equivalent of word-of-mouth and personal referrals that were once the lifeblood of businesses prior to the information age. …

June 15, 2014
Find Local Map

Improving the quality of your local SEO doesn’t have to be an insurmountable hurdle you’ll never get over. In fact, a few simple tasks can be carried out that will get you on the right track, or at least until the next Google algorithm change! Let’s take a look at a short list of 7…

February 15, 2014
ILN Enterprises Video Marketing

You’ve heard all the statistics why your business needs to have a presence on YouTube, but perhaps you are unsure as to the best way to actually make that happen in a consistent, meaningful way. Creating an effective video marketing strategy takes some thought and care. It’s not merely a matter of slapping up the…

December 3, 2013
ILN Enterprises Email

Tips to Ensure Your Emails Get Read Practically nothing is more discouraging than spending lots of time and energy writing emails no one opens. What’s more, it can also be downright unprofitable! A few percentage points more in your email open rates could mean a lot more profit. Industry averages for email marketinbg vary widely,…

October 11, 2013

Many people approach a website with a mixture of fear, trepidation, and assumption. It’s true that there are lots of companies building easy-to-use templates so that people can have a website designed with a mininum of effort (i.e. Vistaprint’s out-of-a-box options). Reasons for Web Development Costs At the same time, there always seems to be…

October 9, 2013

When you arrive at an attorney’s office, finally convinced that you need an estate plan (bunch of documents saying who should inherit what assets), it’s tempting to wonder why the attorney has not read your mind. “Of course I need a clause in there to keep Aunt Matilda from getting her hands on the silver”,…

October 4, 2013

Any discussion on social media will have ‘good content’ thrown in, as though everyone knows what that means. But what if your company has special needs – like attracting viewers in another language? What if you need websites in multiple countries, linking to Swiss banks, and you need to find a small tech-savvy cohort of…

October 2, 2013

Just because everyone lives in a house, it doesn’t mean they know how to build one. By now you probably know that being without a website today means the same as not having a store front 40 years ago. It’s professional suicide and you’re allowing all sorts of foot traffic to stroll by. Well, the…

May 23, 2011

Facebook. Microsoft. Google. Three of the titans of tech have formed their alliances and are battling for attention online. Back in October 2010, Facebook and Bing (Microsoft owned) announced a working relationship that started to integrate Facebook Likes into the Bing search results pages. You might have seen that people you know from Facebook have…

March 2, 2011

Here’s recent video from Fox News that shows how the small town of Lakewood Ranch, Florida has been transformed with Microsoft Tags, one of the 2D barcode standards that are out there: Watch the latest video at video.foxnews.com Although 2D bar codes have been around for a very long time, their use has been limited…